Three Types of SEO

Three Types of SEO and How to Excel at Them

Mastering three types of SEO is required for successful website SEO. A complete organic search strategy includes On-page SEO, Technical SEO, and Off-page SEO. Here we will review each type of SEO essential to any successful marketing strategy.

The Three Types of SEO

On-Page SEO

On-page SEO is the content that makes up the bulk of a website.

Optimization of each page on a website is paramount. A free, downloadable SEO checklist gives an overview of items required for successful On-Page SEO.

For On-Page SEO to be successful, search engines must understand the topic of the content. And see that the website’s content is a valuable source.

This type of SEO includes:

  • Keyword research: This is the most time-consuming SEO task. 
  • Content creation: high-quality content focused on target keywords
  • Keyword optimization: Use the target keyword in all the right places and use good meta tag SEO.

Technical SEO

Technical SEO encompasses all non-content elements of a website.

Technical SEO’s most important job is to improve a site’s readability for search engines to crawl and understand the site. It provides a good user experience, which helps search engines see that the site is high quality. An excellent human user experience is a requirement. 

Technical SEO includes many items:

  • Site speed 
  • Mobile-friendliness
  • Indexing
  • Crawlability
  • Site architecture
  • Structured data
  • Security

An easy way to determine the state of your website’s technical SEO is by using our SEO Audit Tool. Enter your site’s URL to receive a report on the status of multiple technical elements. 

Off-Site SEO

Off-page SEO techniques help strengthen your website’s influence and relationship with other internet entities.

Our strategy at HVAC Pro Solutions is to build your website’s reputation and authority, making it a valuable, reputable, and trusted source.

Most off-site SEO activities relate to generating high–quality backlinks. Developing a large volume of links alone is insufficient. These acquired links must be relevant and from other authoritative sites. The primary goal of obtaining links is to show search engines that your site is valuable and established. You can gain these trust signals through various link-building and guest posting tactics.

Use All 3 SEO Types to Improve Your Internet Marketing Strategy

A plan that leads to actual results must incorporate all three SEO strategies. We recommend using all of the different types of SEO. This combination provides the best chance at a high page ranking, thus showing up in searches.